There are several reasons wineries have excess inventory, and in fact, most do. 

• There are too many wineries yet too few distributors. 

  • Small to medium size production wineries end up getting lost in a large portfolio.

• Distributor falls short on promised sales

• Large committed order falls through

• Overproduced and/or mismanagement 

• Small sales team and/or no time to focus on sales

• Wine consumption is declining

  • Increase in spirits, non-alcohol drinks, hard seltzers, RTD mixed cocktails

• Tasting room sales and visitations are down

This is an option some wineries contemplate and might be the right decision in certain situations. However in most cases, this approach is not realistic. As the wine continues to depreciate in value year after year, wineries are stuck paying monthly warehouse fees, while tying up capital and decreasing their line of credit. This doesn’t allow the winery to easily move to the next vintage and also ties up warehouse space for future vintages. 

Distributors give the winery zero control as to where their wine will be sold. The discounted pricing is subject to showing up on wine-searcher, which can cause damage to the brand. Additionally, once the distributor is offered lowered pricing, they will expect that same pricing on subsequent vintages. It’s best to use a separate service for discounting, so it doesn’t interfere with your wholesale pricing and brand exposure. 

Depending on the buyer, quantities range from one pallet to multiple containers. 

Given the nature of our business model, pricing needs to be discounted in order for our buyers to show interest. If you’re looking to achieve wholesale pricing, that would be through your normal distributor.

Yes, we have buyers for every price point. From high end cult Napa Cabs to everyday drinking wine, our large network of buyers all have different needs.